How Oppo gained so much popularity in the Indian market

Oppo is one of the leading Chinese smartphone brands that have been enjoying success after its entry here in 2014. The company now enjoys 7-8% market share in India, which denotes that it has a nice hold in the market loaded with so many brands. 

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But what have been the reasons behind Oppo gaining so much popularity in the Indian market? Let’s get to explore more in this short post! 

• Contents hide

  1 Oppo focused on selling phones via offline channels

  2 Oppo offered more features for lower prices

  3 Oppo stayed in focus by sponsoring Indian Cricket Team’s kit

  4 Oppo invested in aggressive marketing plans

  5 What are the best Oppo phones under 10000 and 15000 to buy in India?

  5.1 Oppo A5s

  5.2 Oppo A31

  5.3 Oppo A5 2020

  Oppo focused on selling phones via offline channels 

When one of its Chinese counterparts Xiaomi went all out in selling its range of mobile phones via online channels, Oppo focused on doing that via its offline channels. This way, it was able to connect to mass customers and could create a niche. It helped that an Oppo mobile under 10000 and 15000 was always available for customers to buy. 

• Oppo offered more features for lower prices 

While it has been the key USP of Chinese smartphone makers to offer smartphones loaded with more specs at lower prices, and Oppo was not behind in following it. It helped many customers of other companies switch and avail more features by buying an Oppo mobile under 10000. This way, they were able to enjoy more features and even do not had to spend a fortune to do that. 

• Oppo stayed in focus by sponsoring Indian Cricket Team’s kit 

Oppo ensured that it was able to make heads turn in its favour amidst so many brands, especially Xiaomi and Vivo. It did that by acquiring the sponsorship rights of the kit of the Indian Cricket Team. It helped Oppo in surging sales as getting the Cricket Team’s kit sponsorship was not a small achievement. 

• Oppo invested in aggressive marketing plans  

What do you get when you invest in aggressive marketing strategies? You may make viewers get irritated by the number of times your Ad shows on multiple platforms. But the biggest benefit of it is feeding your brand’s name into their minds. And that’s what Oppo did to enter more Indian houses. It invested in massive Ad campaigns to get bigger visibility on mass platforms. In turn, it helped them enjoy big returns if you talk about the market share by being able to sell more phones. 

What are the best Oppo phones under 10000 and 15000 to buy in India?

• Oppo A5s

• 3 GB RAM + 32 GB ROM, expandable up to 256 GB
• 6.2 inch HD+ WaterDrop display 
• 13MP + 2MP dual rear camera 
• 8MP front camera 
• MediaTek MTK 6765 processor 
• 4230mAh battery 

The price of this Oppo phone in India is around Rs.10,000. 

• Oppo A31 

• 4 GB RAM + 64 GB ROM, expandable up to 256 GB
• 6.5 inch HD+ DewDrop display 
• 12MP + 2MP + 2MP triple rear camera 
• 8MP front camera 
• MediaTek Helio P35 processor 
• 4230mAh battery 

The cost of this Oppo phone in India is around Rs.11, 500. 

• Oppo A5 2020 

• 4 GB RAM + 64 GB ROM 
• 6.5 inch HD+ DewDrop display 
• 12MP + 8MP + 2MP + 2MP quad rear camera 
• 8MP front camera 
• Qualcomm Snapdragon 665 processor 
• 5000mAh battery 

You can bring home this Oppo phone under 15000 at around Rs.13,000 in India. 

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You are now aware of the best Oppo mobiles under 10000 and more in India. Based on your preferences and budget, you can compare all features and prices. This way, you would be able to purchase the best Oppo smartphone at a price point in India.