Tag : Indian beauty brands

Nykaa’s omnichannel beauty retail model combining online and offline stores
Business

An Overview of the Nykaa Business Model

Kumari Mamidi
In the ever-evolving world of e-commerce, Nykaa has emerged as a trailblazer in the beauty and wellness industry. Founded in 2012 by Falguni Nayar, Nykaa has redefined how Indians shop for beauty products, combining the...